Sensitive skin- an ever increasing phenomenon

Sensitive skin is a lay man term rather than a medical diagnosis. It is generally used to describe skin with reduced tolerance to the application of cosmetics and personal care products.

The subjective symptoms of sensitive skin are itching, stinging, and burning while the visible symptoms are redness, dryness, scaling, peeling, bumps and hives.

Ever wondered why your skin is sensitive? What caused it, how you can treat it and what you should do to prevent it? Let us explain to you.

6 out of every 10 people suffer from skin sensitivity and skin problems. Various studies and research has been conducted in various parts of the world to know how big a problem it is. You will be surprised to know that the numbers are over the roof with over 80-90% of the people have faced skin problems because of sensitivity at least once in their life. 50 percent of the patients faced severe and uncomfortable symptoms. This has been a problem since the early 1970s and it has been rising ever since. Covid has helped us realise the importance of health and hygiene and how to go about it. But before getting to the solution let us first understand why this phenomenon is increasing.


Different cultures have different customs, traditions, and behavior.This leads to different exposures to irritants in different parts of the world thus causing varying skin sensitivity. There is also a huge difference in skin sensitivity across different professions. Though we see this difference, the common thing here is that there has been a significant rise in skin problems affecting people.

Age and Gender

A study has shown that elders have higher skin sensitivity because of the changes and age of the skin tissue. Continuous exposure to the atmosphere and weaker immune systems may be a factor causing this. Both epidermis and dermis are thinned along with reduced activity by the sebaceous glands. However this being said, it is also prominent in people of different age groups.

Baby skin is highly exposed to redness and irritation. Teenagers and adults often use scrubs and materials to “clean” their oily skin and acne. Though this is important and maintains good hygiene, it can often tear off the natural elements thus increased sensitivity.

Pregnancy and menopause in women can alter the skin due to various hormonal changes. Skin’s barrier function is weakened because of the sebum secretion and blood vessels thus causing flushing and redness. Males have thicker epidermis than females causing higher sensitivity in females.

Seasons and time of the day

At night, we have lower levels of the anti-inflammatory hormone, cortisol. This along with histamine can cause skin sensitivity, restlessness, itchiness, loss of sleep, and various other unpleasant symptoms. Skin likes consistency and when rapid fluctuations in weather happen, it harms the skin as it takes some time to adjust to the climate.

Climate Change and Environmental factors

Climate change leads to skin directly being exposed to the air, it can directly lead to skin problems. Humidity, sudden weather change, wind, heat and sun can increase the sensitivity. Infact warm and humid environment can lead to growth of bacteria and fungi on the skin. Cutaneous diseases have high sensitivity to climate. Apart from these natural events, inorganic substances like pollutants are also the most common reason. Ozone layer depletion caused due to climate change can allow passage of more UV rays thus giving rise to skin cancer and photoaging effect.

Cosmetic Products

These are some of the major reasons for increased skin sensitivity and skin problems. This is more common in women because of either overuse or inappropriate use eventually reducing the cutaneous pH. When this happens, it can weaken the barrier and thus increase exposure to irritants causing inflammatory reactions. Their presence can increase the symptoms.

Contact Dermatitis

Contact dermatitis is a red and itchy rash caused by direct contact with a substance or an allergic reaction to it.

The rash isn't contagious or life-threatening, but it can be very uncomfortable.

Many substances can cause such reactions, including soaps, cosmetics, fragrances, jewelry and plants. The major causing agent is clothes as they are the only things that are in direct touch with the skin and exposed to the outside substances. Due to man-made fibres, clothing does not readily absorb all bodily fluids which causes contact dermatitis or aggravates the condition

There are not many solutions that can prevent the skin even after direct contact. We, Svante, fit in right here by preventing this from happening.


Beauty and healthcare products are mostly focused on taking care of the face but this only solves a part of the problem. Skin on the face constitutes only 10 percent. Not taking care of the other 90% especially the intimate and hidden areas can lead to serious problems. The most commonly affected areas include eyelids, elbows, hands, feet, knees, and ankles. There are different types of rashes and fungus affecting the skin on various parts like the elbow, stomach, legs, hands, wrists, abdomen, thighs, etc. These areas are crucial and we would say even more than the face. The reason being our face is usually exposed to the sun and natural air. Hidden areas being covered do not get this exposure thus taking more time to cure.

Svante Solution

Having said the above things, there is also a solution to it. Increased awareness about health and hygiene has motivated everyone to use organic and natural substances. People have started using natural products becoming more aware of their skin and the best organic way to solve it.

Svante takes care of this by helping you prevent all exposed and hidden areas. Just a spray and it is done!! It is as simple as that. Our product provides long term patented skincare solutions through fabrics. We aim to be a preventative measure for skin ailments like eczema, dermatitis, and even psoriasis, all through the clothing. It has many benefits to the skin, like having anti-bacterial, anti-fungal properties, which infuse hydration and moisture. Moreover, our solution is made of medicinal herb derivatives which makes it sustainable and biodegradable.

Have you ever heard of skin purging? Okay so whenever you have bought a new product, have you noticed your skin scrub, flake or peel off. If yes, you are getting your skin purged.It does resolve in about six weeks and is an indication to change your products and continue using the one that suits your skin. Svante doesn't come under a beauty product but into a hygiene product thus causing no kind of skin purging. It is really difficult to find the best skincare product suiting your skin but once done, it can do wonders. Svante believes prevention is better than cure. We can solve this for you by helping you prevent it in the first place rather than treating it.

Skin is one of the most important parts of our body and it is our responsibility to take care of it. Why we say it is important is because it directly indicates the overall health of the body. It also protects everything inside the body. It is the largest organ of the body which makes it even more important to take care of.

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